Sure enough, after a brief search I found a family of seven pending US patent applications (see list at the bottom of this post) directed to magnetic cosmetic compositions. The pending applications are all assigned to L'Oreal, which is the parent company of Lancome. Notably, Lancome appears to be the first company that marketed magnetic nail polish under the brand name Le Magnetique in 2007.
Although many different companies have marketed magnetic compositions since 2007, including Sephora and LCN (as pointed out in See Arr Oh's post), it appears that Lancome's Le Magnetique started the trend, and indeed, L'Oreal has sought patent protection for this technology at least as early as October of 2004.
The beauty of patents (and patent applications) is that they fully disclose, albeit in a somewhat confusing manner sometimes, a commercial technology that otherwise would be a mystery in a variety of respects. Just think of Coca-Cola. Although every can of Coke has an ingredient list on the back, the taste of Coke arguably has never been duplicated, since important details regarding the ingredients are missing, such as the ingredient proportions, processing conditions, and the source of ingredients.
In the present case, while the various ingredients contained in a magnetic nail polish are disclosed to consumers, there are important details missing that cannot be determined from an ingredient list alone. However, if we look to the patent applications directed to this type of technology, the purpose of each component is typically explained, we find example compositions detailing the exact proportions of ingredients, and we are provided with an expanded view of the potential scope of this technology, for example, the identities of the various dyes that can be used, the physical structure of the magnetic particles, and the potential use of these magnetic compositions in cosmetics other than nail polish.
Of course, the compositions disclosed in these patent applications are only representative, and it is highly likely that the magnetic compositions have been changed/optimized prior to L'Oreal bringing the products to market.
The magnetic particles are not necessarily just iron powder tossed into the composition, but rather there is a lot of detail regarding the magnetic particles that is not readily apparent from the ingredient list.
For example, the magnetic particles can be made of any material that can be moved under the effect of a magnetic field, which includes nickel, cobalt, iron, and rare earth metals, such as gadolinium, terbium, dysprosium, and erbium. The metals can be employed in any state that has a magnetic susceptibility, including as an alloy or an oxide. The most preferable type of magnetic particle appears to be magnetite, i.e., Fe3O4 or iron(II,III) oxide.
The magnetic particles preferably are aspherical, i.e., non-symmetrical, such that the longitudinal axis can be aligned by a magnetic field, thereby changing the appearance of the composition. For example, the application of a magnetic field to oblong-shaped magnetic particles will orient the particles in one direction, likely causing the composition to have a visible pattern. In one embodiment, the magnetic particles can be employed in the composition as a ferrofluid, i.e., a stable colloidal suspension of magnetic nanoparticles.
The magnetic particles can also be employed in the composition as organic/inorganic composite fibers. For example, the magnetic particles, such as Fe3O4, can be dispersed on the surface of a polymeric fiber, or the particles can be embedded therein to form a matrix. The composite fiber optionally can be coated with a clear or colored membrane, so as to provide a colored composite fiber and/or to provide a barrier between the fiber and the external environment. In another embodiment, chains of covalently-linked polystyrene particles embedded with iron oxide can also be used.
By employing composite fibers or polymeric particle chains in this manner, it appears that the magnetic particles may collectively "drag" the fibers along under the influence of a magnetic field, as opposed to simply moving the magnetic particles individually.
The patent applications also describe a variety of dyes/coloring agents that can be employed in the magnetic compositions, including goniochromatic, photochromic, thermochromic, and/or piezochromic (in particular tribochromic and solvatochromic) coloring agents. These are just fancy words that mean the color of the composition can appear to change based on viewing angle (e.g., in the case of diffractive pigments and nacres - think pearls), or the composition will actually change change color in response to an applied external stimulus, such as ultraviolet light, temperature, or pressure.
Reflective particles (similar to glitter) can also be included in the magnetic composition. The reflective particles can be made of inorganic substrates, such as silica or alumina, which are coated with a metal or metallic material, such as silver or a nickel/chromium/molybdenum alloy.
The magnetic nail polish composition preferably includes volatile organic solvents, such as alcohols (e.g., ethanol or isopropanol), glycols (e.g., ethylene glycol or glycerol), and short-chain esters (e.g., ethyl acetate). The purpose of the volatile organic solvent is to make the composition fluid for a short period of time after application, such that the magnetic particles can easily move under the influence of an applied magnetic field. Upon drying, however, the magnetic particles will be locked into place in the dried composition, thereby setting the pattern that has been created.
To aid the composition in "locking down" the magnetic particles and the other various components of the composition, a film-forming polymer typically is included. Examples of film-forming polymers include nitrocelluose and polycondensates. Polycondensates are polymers formed by a polycondensation reaction and include copolymers of adipic acid, neopentyl glycol, and trimellitic anhydride.
Various other components can be included in the magnetic composition, such as thickeners (e.g., clays), and plasticizers (e.g., arylsulfonamides), but these are standard components included in most types of cosmetics, and thus are not very interesting for the purposes of this post.
A typical magnetic nail polish composition is as follows:
Nitrocellulose (11 wt.%)
N-ethyl-o,p-toluenesulfonamide (5 wt.%)
Alkyd resin (10 wt.%)
Isopropanol (4 wt.%)
Magnetic pigment (0.5 wt.%)
Butyl acetate / ethyl acetate 50/50 mix (balance)
The magnetic pigment in this example is Colorona Patina Gold sold by EMD Chemicals, which is described as a dark golden lustrous powder composed of mica, TiO2, Fe2O3, and Fe3O4.
I could go on and on about the magnetic compositions disclosed in these patent applications, since they really are quite fascinating, but if you're interested in more details about this technology, please read the patent applications listed below.
It appears the US Patent Office is close to granting these patent applications (as judged by the prosecution history on PAIR), and if that's the case, we won't be seeing any competitors products sold in the US anymore, unless they are licensed by L'Oreal (or if the competitors happen to design around the patent claims or think the patent claims are invalid for some reason).
Here are all of the pending US patent applications relating to magnetic cosmetic compositions assigned to L'Oreal:
US 2006/0088484 (more general disclosure of compositions comprising magnetic particles)
US 2008/0044443 (magnetic compositions comprising dyes that absorb visible light)
US 2008/0050324 (magnetic compositions comprising diffractive pigments)
US 2008/0105272 (magnetic compositions comprising interferential pigments)
US 2008/0124288 (magnetic compositions comprising coloring agents sensitive to an external stimulus)
US 2008/0127990 (magnetic compositions comprising reflective particles)
US 2009/0130037 (magnetic compositions comprising a volatile solvent)